Each of our three media texts link together and use synergy to intertwine and support each other, such as the font, colour scheme and images. The main relations between each of our texts are the style of font and colour scheme consisting of dark colours, low-key lighting and shadows. Our audience will be able to recognise that both our theatrical poster and magazine cover link with our movie trailer, Durlock, not because of the title being displayed on each, but due to the specific colours used, dismal theme each and the antagonist character of Elsie appearing throughout, which we attempted to use as a form of an iconic figure, seen in other horror films such as 'Scream'. We took photographs to be used for our magazine cover and poster at the same time that we recorded shots for the trailer, this was to show a continuation in the use of the setting as we wanted each of our products and texts to portray the setting of the main trailer. This would allow the audience to recognise that each product links together due to the recognisable scenes.
In our trailer, there is a consistent clip of the villain antagonist, 'Elsie' who appears frequently between clips, allowing the audience to realise that she is an important character and therefore should be feared by our audience. This iconic image of Elsie slowly walking towards the camera has been overlaid onto the theatrical poster as a movie still/photograph, a similar image is also used on the front cover of the magazine we created. This shows synergy as the image is a consistent theme running throughout our main product and ancillary text, it allows the audience to recognise the main basis of the storyline and recognise that our products are linked, hopefully creating an effective combination that would be expected from our target audience.
Our film's logo is the text (Roman Antique) which displays the film title 'Durlock' clearly on every text we have created.
We also used the image of Elsie walking towards the camera as an iconic logo and unique selling point in which our film will hopefully be recognised by. Such as in Scream there is the 'mask' and in The Ring there is the girl crawling towards the camera. This part of our trailer/poster/magazine cover has already proven to be effective with our audience, as seen in our audience feedback video (evaluation question 3) the viewers stated that this particular scene was very effective.
The combination of our main product and ancillary texts could have been more effective. If we had more time, we would have finalised and completed our teaser posters, (see teaser poster blogpost). We thought this idea would have been effective as once again, it uses the image of 'Elsie' slowly getting closer to the camera and therefore audience. We would have used this as a metaphor to suggest that as the film is closer to being released, the closer 'Elsie' gets to the audience. In a marketing plan we would have released a teaser poster every couple of weeks to show the progression that 'Elsie' had moved to and to initiate that the film is getting closer to being released.
No comments:
Post a Comment