Evaluation Question 3: What have you learned from your audience feedback?

We recorded the reactions of nine members from our target audience of teenagers/young adults aged between 16-21 as they watched our trailer. All of them appeared to show that the trailer was having an affect on them, mostly an emotional response and a sense of shock, others felt a visceral response and showed disgust through facial expressions. One member of our target audience even removed her headphones (1.22) and wanted to stop watching as she was scared the trailer was going to make her 'jump', which is what we aimed to do when we first initialised our target audience research.

We uploaded our media products to social media sites such as Instagram, Facebook, Twitter and YouTube and allowed the advantages of Web 2.0 to take place as our audience not only watched and viewed our trailer, poster and magazine cover, but they also commented, liked, shared, favourited and retweeted. This is relevant to the Uses and Gratifications Theory which allows the audience to become involved via the internet, this has affected the production of our work as by receiving feedback from the audience, this has allowed the audience to almost 'control' our media product to suit their individual consumerist needs, as well as our media product to 'control' them in the sense of the Effects Model, allowing them to be influenced by our products.

This allowed us to gain feedback on what our target audience actually felt about our project, the majority of the feedback and comments we received were positive. All of the comments and feedback is shown in the pictures above.