We tested out different font types and styles on Picmonkey.com and chose a selection that we could possibly use for our Horror trailer subtitles and movie poster. Each font fits the theme and conventions of the horror genre, some more specifically than others.
Similar to The Conjuring, Paranormal Activity and Insidious, where simple and clear font is used, we selected 'Cardo', 'Special Elite' 'Roman Antique' and 'Sue Elle Francisco' as they are simple yet eerily effective. We like the idea of the typewriter style as it makes reference to an old traditional item (typewriter), whereas we also like the slight childishness of 'Sue Elle Francisco' as it could be relevant to the characters in our Horror movie trailer.
We have decided against using 'Gypsy Curse' as it does not fit our theme, it looks like the type of font used in a Zombie Horror sub-genre film such as 'Zombie Hunter (2013)' and therefore does not fit into the conventions of our chosen sub-genre.
We also like 'Face Your Fears' and 'Nightbird' as both fonts have a creepy childlike look to them, this could be used in cohesion with the character Elsie in our trailer, as she is a 'childlike' character. Making the look of our Horror trailer and poster more appealing to the audience as they will recognize the link between the font and the plot.
After trying out each font we found another one called 'De Walpergen Pica' which we feel is the most effective and fits in best with the conventions of our sub-genre of Paranormal/Supernatural. It is simple yet 'eerie' and very bold, therefore attracting attention and connoting the right atmosphere needed for a Horror movie trailer and poster.
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