Poster Progression

After looking closely at the previous poster image, we noticed a mistake in the photograph. Where we had used a torch to illuminate Elsie's face, we had shone it mainly on the left side of her face (from viewpoint of the camera and audience), whereas the moon was positioned in the top right of the image, therefore if the image was to be realistic, the light from the moon would be on the other side of Elsie's face. So we rearranged the figure of Elsie and moved the moon to the top centre of the page to make it look more realistic. We also liked the idea of using the moon as an 'O' in 'Durlock' but wanted to keep to the idea that the human eye moves from the top left to the bottom right of the page, therefore rearranging the image has made the overall effect of the poster better.

We also decided to use our preferred font of 'De Walpergen Pica' as we feel it is more effective and eye catching for the audience.

We decided to use this image as a poster as it portrays one of the main characters; Elsie. She is the 'ghost' and main 'fear' of our story. We wanted to hold back some information to our target audience as to make them want to find out more and therefore watch the trailer and film (if there was one to be created), so we kept the image very dark and out of focus so you can just see basic features of Elsie's face, similar to the Insidious poster but not giving as much information away, therefore using 'subtle horror' which is what our target audience said they preferred. 

For this poster we placed the title of the film 'Durlock' in the centre of the image as to draw the audience's eyes straight to the name. The main setting and basis of our horror trailer is set in Durlock House, we felt the name 'Durlock' was powerful enough and gave off the right connotations as a title and basis of the story. We kept to the dull colour scheme of black and white and decided against using any form of red colouring in the title, as this will connote blood, which is not a specific convention we are using in our sub-genre Paranormal/Supernatural. The photograph of Durlock House acts almost like an establishing shot, based on the ideas we have taken from The Conjuring poster, this introduces the audience directly to the setting of the horror and gives them some form of information and idea of what the film is going to be like.
We created the basics of our posters on a free editing website www.picmonkey.com and used 'Roman Antique' font in black and to stand out against the background, we also used a white shadow to highlight the text and link to the black and white theme of the house.